No one knew it then, but Nike's meeting with Michael Jordan marked one of the hinge-point moments in the history of sports business, never mind in Nike’s corporate history.
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Michael Jordan's game-worn 1998 Air Jordans sell at auction for record $2.24 million - ABC News, air jordan
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Michael Jordan's game-worn 1998 Air Jordans sell at auction for record $2.24 million - ABC News, air jordan