The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

Discover the critical role of design in rebranding through the lens of J.C. Penney

J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

J.C. Penney reports another huge loss

Ron Johnson Killed J.C. Penney—But He's Now a Top Mind In Retail

JCPenney Redesigned Its Logo So Many Times Nearly Half Of America No Longer Recognizes It

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

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What happened to JCPenney? - FourWeekMBA

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

JCPenney - Wikipedia

Top 10 Best (and Worst) Company Logo Redesigns Ever

JC Penney Failed Pricing Strategy

Evolution of JCPenney Logo: 1968 to 2012