Brand Strategy: Why The Evian Water Bra Never Took Off

Having the right package design is crucial for business success. Besides ensuring the product arrives safely in the hands of the consumer, packaging can also reflect the company’s attention to detail.

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Evian x Balmain, a deep water co-branding strategy

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Evian x Balmain, a deep water co-branding strategy

Evian x Balmain, a deep water co-branding strategy

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Brand Strategy: Why The Evian Water Bra Never Took Off