Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Billionaire Patagonia founder gives away company to fight the climate crisis, Climate News

Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete Activations To Preserve a Unique Brand Purpose 🌱

👕 The Brand Magic of Patagonia - by Florian Schleicher

Yuqun Xing – Medium

Why Chatbots Are the Future of Marketing, Chatbots Life

How Does Juice Press Win Customers' Hearts In the Time of Coronavirus?, by Yuqun Xing, Marketing in the Age of Digital

Why Patagonia's Yvon Chouinard Gave Up $3 Billion to Fight Climate Change

The Patagonia Brand Story - Brand The Change

The Patagonia Brand Story - Brand The Change

Patagonia's Focus On Its Brand Purpose Is Great For Business

Why Chatbots Are the Future of Marketing, Chatbots Life

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant