The generic brand conundrum  Tales from a Well-Stocked Larder

The generic brand conundrum Tales from a Well-Stocked Larder

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Generic brands.  They are everywhere and they are growing in market share.  When I was younger it seemed pretty simple.  On basic staples there wasn't much, if any difference in quality, but the prices were often much lower.  And the mantra was: all you're paying for in a branded item is a fancy label and…

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