The male celebrities wearing women's watches: Lionel Messi and Bad

Lionel Messi, Bad Bunny, Timothée Chalamet and The Weeknd are among the new generation of stars choosing the smaller dials and greater ornamentation of ‘women’s’ timepieces
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When choosing a watch, women have long sported designs made for men. Hollywood royal Salma Hayek, for example, regularly favours a 44mm PAM 104 from Florentine watchmaker Panerai, a heritage brand known for its chunky, bold, purpose-built designs. Meanwhile, global style icon Victoria Beckham has been photographed on many occasions wearing traditionally masculine timepieces, like an all-gold Patek Philippe Nautilus or Rolex Presidential geared with a champagne dial.

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The male celebrities wearing women's watches---- Austin Butler wore a Tank Louis Cartier with red and opaline dial at a special UK screening of Elvis in 2022. : r/AustinButlerLand