The unlikely history of Levi's jeans - or, how clothes from 150

The history of Levi's jeans shows that the power of a really good idea - like super-durable clothing that people like to wear - can make for a business that stays strong for more than 160 years.

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Blue jeans celebrate 150th anniversary : NPR

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol

Levi's Life Is Calling Spring Summer 2010 Ad Campaign

Levi's Men's Silver Tab Abbott Slim Bootcut Jeans, Indigo Spill, 28W x 30L at Men's Clothing store

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Levi's 150 Years of Riveted Denim

The Greatest Story Ever Worn

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana