Soma Helps Women Solve Their 'Bra-blems' at its Pop-up Innovation Lab

With a new bra to introduce and a desire to expand its exposure in New York City, Soma intimates headed to SoHo with an "innovation lab."

Soma Helps Women Solve Their 'Bra-blems' at its Pop-up Innovation Lab

Soma Helps Women Solve Their 'Bra-blems' at its Pop-up Innovation Lab

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Soma's NYC Pop-Up Bra Shopping Experience

Soma's NYC Pop-Up Bra Shopping Experience

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Soma's NYC Pop-Up Bra Shopping Experience

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