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There can't be a much better endorsement for a fashion blogger-turned-influencer looking to be taken seriously as a business person than a Harvard Business School case study looking into the success of her website.

73. Superstars. The Ferragni Family -Online Personal Fashion Style selling – Welcome to my Blog 🙂 Smarter Learning, Work and Healthcare 2023

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Forbes Top Influencers: Instagram 'It' Girl Chiara Ferragni On Building A Fashion Empire, chiara ferragni

Forbes Top Influencers: Instagram 'It' Girl Chiara Ferragni On Building A Fashion Empire, chiara ferragni

Silvia Guerinoni (@SilviaGu82) / X

Киара Ферани – Уикипедия

73. Superstars. The Ferragni Family -Online Personal Fashion Style selling – Welcome to my Blog 🙂 Smarter Learning, Work and Healthcare 2023

73. Superstars. The Ferragni Family -Online Personal Fashion Style selling – Welcome to my Blog 🙂 Smarter Learning, Work and Healthcare 2023

Keeping Up With Influencers Exploring The Impact of Social Presence and Parasocial Interactions On Instagram 2, PDF, Self Efficacy