Trend Alert: Non-Stretch Jeans Are Good for You. Here's How to Buy, Wear, and Take Care of Them

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All the fashion guys I know have been waxing poetic about rigid, non-stretch jeans for years—but, as a woman, I've always felt there's little incentive to give up my stretchy, comfy denim for a pair of stiff, hard pants. Until now. Late last week, I stopped by the Levi's Made & Crafted and Levi's Vintage Clothing showroom to see my friend, creative director Miles Johnson, who full-on sold me on rigid jeans. He says that non-stretch jeans may seem scary, but at the end of the day, they're way more flattering, won't wear out as fast, and provide a much more customized fit in the long run. Here's what we talked about: Danica: Miles. Do women actually want rigid jeans? Miles: Not at the moment, but they should! Danica: Let's talk about this. Men are obsessed with the idea of rigid jeans. What's up with that? Why don't guys like stretch jeans? Miles: I think some guys like stretch jeans, but they don't want to know they're stretch. Danica: It has to be secret? Miles: Guys just want comfy. But then I think there's an experience that you get from wearing a rigid jean that you will not get from
All the fashion guys I know have been waxing poetic about rigid, non-stretch jeans for years—but, as a woman, I've always felt there's little incentive to give up my stretchy, comfy denim for a pair of stiff, hard pants. Until now. Late last week, I stopped by the Levi's Made & Crafted and Levi's Vintage Clothing showroom to see my friend, creative director Miles Johnson, who full-on sold me on rigid jeans. He says that non-stretch jeans may seem scary, but at the end of the day, they're way more flattering, won't wear out as fast, and provide a much more customized fit in the long run. Here's what we talked about: Danica: Miles. Do women actually want rigid jeans? Miles: Not at the moment, but they should! Danica: Let's talk about this. Men are obsessed with the idea of rigid jeans. What's up with that? Why don't guys like stretch jeans? Miles: I think some guys like stretch jeans, but they don't want to know they're stretch. Danica: It has to be secret? Miles: Guys just want comfy. But then I think there's an experience that you get from wearing a rigid jean that you will not get from