The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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We hold the glory of dat ass to be self evident : r/bonehurtingjuice
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater
Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ
The Aunt Jemima and Uncle Ben brands marketed racism - Los Angeles Times
Aunt Jemima 2022
Decolonizing the Foods Lab - The British Columbia Food History Network
Ethnicity is authenticity': how America got addicted to racist branding, US news
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
The Aunt Jemima brand, acknowledging its racist past, will be retired
Are well fed slaves better than free poor people? - Quora