Under Armour reverses position on cotton

The popular athletic apparel brand Under Armour made an about face this week with its announcement of a new line of performance apparel called Charged Cotton.The apparel line will include T-shirts and shorts for men and women and represents a huge step forward for cotton’s viability in the synthetic-dominated athletic apparel category.

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This T is everything you love about old-school cotton, from the look to fit to the feel—just better. It dries a lot faster, doesn't hold onto sweat,

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