Uplifting Bra Vids SoV-Share of Voice

Playtexbacks their tagline "who knows you like we do" with a simple, insightful campaign that's also a hit. Doesn't hurt that they're promoting the video everywhere the 18 Hour Comfort Lace videos appear--smart planning and execution--but more importantly the ads are honest. Women of many shapes, sizes and ethnicities take the objectifying power out of the…

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