Until recently, women who wanted to purchase a bra online were really gambling on how well the bra would fit. Sizing charts were laboriously pored over and purchases were made with returns policies in mind just in case it turned out not to fit at all. For many of us, the best course of action was to buy the exact same bra you have at home already. But now a new startup called Brayola is working towards changing how women find bras that fit well.
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