Adidas Sells Reebok But Will the Venerable Brand Come Back as a Trendy Rival? - Bloomberg

Fashion Brands : Branding Style From Armani to Zara

Can Reebok's new owner revive its 'formidable heritage'?

Adidas Bet on the Rebirth of Retro Reebok Sneakers. Has It Paid Off? - Bloomberg

Inside the Reebok reboot

PDF) [Bernd H. Schmitt, David L. Rogers] Handbook on br(Book ZZ org)

Adidas launches new share buyback

How has the Nike brand been so successful and durable? - Quora

Adidas plans to sell ailing Reebok business within months: manager magazin

Adidas may sell Reebok in 2021 - The Week