Integrated Marketing Communications: Victoria's Secret

One well-known brand that uses multiple channels to communicate with customers is Victoria’s Secret (VS). They are mostly known for women’s lingerie and sleepwear, but also sell fragrance, beauty products, clothing, and accessories. History Founded in 1977 by Roy Raymond, Victoria’s Secret is headquartered out of Columbus, OH. They have 1,017 company-owned stores and 18…

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Integrated Marketing Communications: Victoria's Secret

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What is Victoria's Secret Marketing Strategy?

Victoria's Secret