Victoria's Secret Launches Mobile Messaging App, Adweek

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kik and every other social and mobile platform out there to get in touch with teens, Victoria's Secret has rolled out its own chat…

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Is the chatbot a hype of the past? What are the key takeaways