Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

Parade Underwear Review — They're The Comfiest Thongs I Own

What happened to Parade underwear start-up

This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

What happened to Parade underwear start-up

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

Parade underwear review: We tested the underwear brand loved on Instagram

How Underwear Startup Parade Wiped Out Investors — The Information

The Best New Women Underwear & Lingerie Brands

The Best New Women Underwear & Lingerie Brands

Insta-famous underwear brand Parade sold to intimates manufacturer

What Parade's Sale Says About The State Of DTC BoF, 52% OFF