Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.
Parade Underwear Review — They're The Comfiest Thongs I Own
What happened to Parade underwear start-up
This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear
What happened to Parade underwear start-up
What Parade's Sale Says About The State Of DTC BoF, 52% OFF
Parade underwear review: We tested the underwear brand loved on Instagram
How Underwear Startup Parade Wiped Out Investors — The Information
The Best New Women Underwear & Lingerie Brands
The Best New Women Underwear & Lingerie Brands
Insta-famous underwear brand Parade sold to intimates manufacturer
What Parade's Sale Says About The State Of DTC BoF, 52% OFF