What Spanx Teaches Us About Innovation

I had a deep thought while packing a pair of Spanx into my suitcase the other day, as I prepared to speak at a conference on the topic of women consumers. For the three people reading this article who don’t know about Spanx, it’s the enthusiastically named “shapewear” product line that’s []

Skims Shapewear: A Testament to the Power of Modern Clothing Innovation - Cape Town Today

The Real Reason Women Shop More Than Men • Bridget Brennan

Iconic Shapewear Brand Spanx Is Reportedly Looking For A Buyer In A Deal That Could Value It At $1 Billion Business Insider India

What Spanx Teaches Us About Innovation

Elevating Women – Spanx

CoCoon Shapewear Body Shaper for Women - Spagetti Strap, Tummy Control Shaping Cami Seamless, Black, Small at Women's Clothing store

Shapewear Would Like to Be Loved by You. No Pressure Though - The New York Times

SPANX, LLC Promotes Kim Jones to CEO, Expands Executive Team to Support Rapid Growth

Denim Innovation – Spanx

The Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire (The Business Storybook Series): 9781400216116: Wetzel, Charlie, Wetzel, Stephanie: Books

The Sale of Spanx Puts Shapewear Back in the Spotlight

How shapewear brands are trying to reinvent themselves

How Spanx Founder Sara Blakely Went From Selling Fax Machines to Shapewear

An innovative take on shapewear, designed to comfort not constrict, is armoury for modern women, London Evening Standard

Spanx Launches First Apparel Pop-Up At Selfridges