What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

The Ultimate Guide to Marketing to Gen Z [New Research]

How Gen Z consumes media in 5 charts

Gen Z: The Big Picture - Personify

Gen Z social media statistics

Gen Z vs. Millennials: Customer Experience Expectations

Hiring Gen Z workers: How talent assessments help - TG

A Comprehensive Look at What Generation Z Wants in the Workplace

52 Gen Z Stats Marketers Need to Know in 2021

1 in 5 adult members of Gen Z self-identify as LGBTQ

20+ Gen Z Statistics For Employers in 2024 - Hiring Guide

Understanding Why Gen Z Drinks Less

Beyond the Bookstore - Gen Z is Reading in New Ways and Seeking

What Gen Z Really Wants from Employee Health Benefits

Gen Z Fashion Trends: A Guide for Millennials

Reach Gen Z on Snapchat What Does Gen Z Want From Brands?