Why Coca-Cola's 'New Coke' Flopped

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.

We Compared New Coke to Coca-Cola — Here Are Our Thoughts

New Coke debuted 30 years ago. Here's why it was a sugary fiasco. - Vox

The History of New Coke.docx - . . The History of New Coke . Faculty of Business and Technologies Program: Management English sector Course

shaun o'sullivan (@shaunosullivan) / X

36. The Coca Cola Conspiracy

Coke is bringing back a failed product from the '80s for the 3rd season of Stranger Things - The Hustle

What's behind the New Coke Failure

New Coke - Market Research Fail? - Conversion Uplift

What New Coke Looked Like in 1985

Coca-Cola's 'New Coke' Was The Biggest Flop Of The 1980s

Coca-Cola's PR disaster, 30 years later - CBS News

Coca-Cola - Wikipedia

In the '80s, New Coke debuted, failed, then helped launch Coca-Cola Classic - Click Americana

New Coke: Stranger Things season 3 release July 4 on Netflix will see return of Coca-Cola's failed 80s drink with new promotional campaign - CBS News