Simply put, most shoe manufacturers design their shoes for "average" heels, even though around 25% of us would benefit from a slimmer-designed heel cup. For those of us in the narrower group, off-the-shelf shoes often have heel cups that just have too much space—too much air—leaving a gap between the shoe and our heel.
Simply put, most shoe manufacturers design their shoes for average heels, even though around 25% of us would benefit from a slimmer-designed heel cup.
For those of us in the narrower group, off-the-shelf shoes often have heel cups that just have too much space—too much air—leaving a gap between the shoe and our heel. For non-padded shoes (dress shoes, loafers, boat shoes, etc.), there's even less room for error. And so our shoes slip off our feet.
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