Why Peloton and Lululemon partnered with each other

Peloton has been struggling for paying subscribers and its apparel ambitions need a lift, while Lululemon's prior bet to crack the exercise market was still dragging on its bottom line.

Peloton shares rise following a partnership with former foe

Lululemon signs Peloton content deal and shuts down Mirror

Peloton Shares Surge After Striking Partnership Deal With Lululemon

Peloton partners with Lululemon despite business rivalry

Lululemon and Peloton Ink Five-Year Strategic Global Partnership

Why Some Analysts Say Lululemon's New Deal With Peloton Might

Lululemon, Peloton enter into 5-year partnership

Peloton stands to gain customers from Lululemon partnership

Peloton shares soar on partnership with Lululemon