The venerable sneaker label is moving into the family of Forever 21 owner Authentic Brands and may be repositioned for Gen Z stardom.
Reebok's final year with NFL could be brand's best
Adidas ends Reebok era with $2.5 billion sale to Authentic Brands - Yahoo Sports
Adidas sells under-performing Reebok to Authentic Brands for €2.1bn
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Why is Reebok still in the market when Reebok's parent company is Adidas ? - Quora
Reebok's final year with NFL could be brand's best
What do u think happened to Reebok basketball? did the merger with adidas hurt the brand ?, imo yes it did. In the early 2000s Reebok was everywhere Peak Reebok 00-05 They
The New Reebok: After Adidas, What Happens Now?
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The New Reebok: After Adidas, What Happens Now?
Adidas Sells Reebok But Will the Venerable Brand Come Back as a Trendy Rival? - Bloomberg