Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video

Women and sport today: growth statistics - Iberdrola

Global Interest in Women's Sports is On the Rise

Women's Sports Network jumps on shifting attitudes with dedication to women's sports

Whether it's March Madness or not, women's elite sports is a slam dunk for Florida's economy

During COVID-19 Sports Viewers Are Still a Scoring Opportunity for Brands and Media Owners

What pro sports should learn from resilient women athletes post-pandemic

Nielsen Insights: Breaking the Bias Against Women's Sport

Breaking the bias against women's sport: the impact of equal opportunity for athletes, fans and sponsors

Sports Boost Broadcast Viewing in September, but Streaming Remains Top Format for Audiences, according to Nielsen's Latest Report from The Gauge

Women's and girls' sports: more popular than you may think