Ye Andar ki baat hai: Why women prefer buying lingerie online

Just plain Jane won’t do. E-commerce in India  played on ‘convenience’, ‘price’ and ‘choice’, but competition in the market has now forced start-ups to think out of the box with players betting on the  ‘privacy’ game  to  lure buyers. So while other fashion websites struggle to breakeven, online lingerie sites seem to have cracked the…

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