New Cohort of Young Gen Z Consumers Values An Ironic Brand Aesthetic

Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates flaws rather than hides them.

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about, Marketing

Essential Gen Z Social Media Statistics In 2024 • ZipDo

Growth & Influencer Marketing: How Current Aced Banking For Millennials & Gen Z

Secrets of Gen Z Consumer Behavior - Blog

Gen-Z and Millennial Marketing Strategy Means Brand Evolution

Digiday+ Research: A guide to emerging trends in Gen Z news consumption - Digiday

Essential Gen Z Social Media Statistics In 2024 • ZipDo

To appeal to Gen Z, get them in the room - The Media Leader

I haven't bought fast fashion in five years': Why Gen Z is rejecting high street brands in favour of second-hand – The Irish Times