Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Lily Foley on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Generation Z are shamelessly embracing dupes of their favourite brands

Gen Z shoppers send #dupe trend viral — saving money is the new cool

Gen Z is driving luxury sales as wealthy shoppers get younger

In the world of dupes, fake became fabulous - The Washington Post

Gen Z shoppers send #dupe trend viral — saving money is the new cool

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

Do YOU dress like Gen Z or millennials? Viral TikTok breaks down the MAJOR differences in 'going out' fashion between the generations

From knockoff guilt to faking it till we make it, dupe cu

Gen Z on TikTok Can Find a Dupe for Anything on The Viral List - YPulse

DoSomething Strategic In The News • DoSomething Strategic • The Experts in Gen Z and Purpose

Dupe culture is on #TikTok and it's all thanks to #Genz 👜 #luxury #d

What is Gen Z?