Jacober Creative Jills Zeder Group Branding & Logo Design

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One of Miami’s marquee, luxury real estate firms, the Jills Zeder Group, an affiliate of Coldwell Banker, has been at the top of sales volume in Florida, with record breaking sales prices for decades. It’s a merger of Jill Eber and Jill Hertzberg’s (collectively known as The Jills) already outstanding family company, with Judy Zeder’s own successful family team. Now that they have joined forces, they wanted to start fresh with new branding, beginning with a new logo that could be used on a range of collateral, and moving on to reformulating brand language and strategies. The new design needed to reflect the familial and multi-generational aspect of the business, and the best of South Florida luxury.