New Columbia Sportswear ad in Quebec lost in translation?

Watch New Columbia Sportswear ad in Quebec lost in translation? Video Online, on
The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan be the goat' but the French translation soyez la chèvre isn't sitting well with some. Global's Gloria Henriquez reports.

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Youth Alphonso Davies #19 Canada National Team Nike Legend Name & Numb - Pro League Sports Collectibles Inc.

Youth Toronto Maple Leafs Auston Matthews #34 Retro Reverse Special Ed - Pro League Sports Collectibles Inc.

Reaching Québécois consumers with LAT Multilingual

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PRINT AD 1990 Columbia Sportswear Mother Gert Boyle Bright Fleece Liner Jacket

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