I'm not advertising underwear': UK Nobel laureate in 'fake claims

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Physicist Andre Geim says company used his name without his permission to make inflated claims about clothing allegedly made with new wonder material graphene
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
A Nobel Prize-winning scientist who developed what the media dubbed a wonder material has accused a Chinese underwear manufacturer of using his name to promote its products without his permission and to make massively exaggerated claims about their benefits.