The Advertising Standards Authority (ASA) received 24 complaints that the ads' use of nudity was gratuitous and objectified women by sexualising them and "reducing them to body parts".
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Adidas sports bra adverts banned over bare breasts - BBC News
adidas' advertisements of nude women breasts banned
Adidas' Bare-Breast Sports Bra Ad Was Just Banned In The UK For Being Too 'Explicit' - Narcity
Adidas sports bra adverts banned over images of naked breasts following complaints - Aberdeen Live
Controversial Adidas ads banned for 'explicit nudity
Adidas' Bare-Breast Sports Bra Ad Was Just Banned In The UK For Being Too 'Explicit' - Narcity
Adidas' bare-breasted sports bra ad is from TBWA
Adidas Defends Sports Bra Advert Banned For Being 'Too Explicit
Adidas Sports Bra Ads Banned in UK Over Claims of 'Gratuitous' Nudity
Adidas ads displaying bare breasts are banned after complaints
Adidas sports bra adverts banned over bare breasts