Enamor: As Indian lingerie brands struggle against international biggies, Enamor attempts to hold fort - The Economic Times

Despite the women’s category being a dominant contributor to the revenue of the Indian innerwear market, the sales of traditional lingerie makers continue to be terribly low. Yet, Enamor has managed to stay amongst the market leaders. The company in 2019 was acquired by Advent International, a US-based private-equity investor. What does this mean for its future?

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Enamor repositions itself with 'Fabulous as I am' campaign – Firstpost

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