Buttons, links, and actions are standard functionality available in all orgs, and can be easily customized by an admin without any code. In general, buttons, links, and actions can be added to Salesforce (usually to a record) to do something. What they do depends on which feature you choose, and how you set it up. […]
Use Quick Actions, Custom Buttons, or Apex
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Salesforce Ben on LinkedIn: Salesforce Buttons, Links, and Actions - What to Use When?
Salesforce Ben on LinkedIn: Salesforce Buttons, Links, and Actions - What to Use When?
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Creating merge buttons - Apsona for Salesforce