The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
Campaign Spotlight: L'Oréal Paris X NEIWAI: It takes boldness to be nude - adobo Magazine Online
Buy L'Oreal Paris Skincare Products FREE Shipping + Samples + Official Stockist
L'Oréal Paris & NEIWAI launch it takes boldness to be nude campaign via McCann Shanghai – Campaign Brief Asia
L'Oréal Paris Shows 'It Takes Boldness to Be Nude' in Collaboration with Chinese Lingerie Brand Neiwai
Campaign Spotlight: L'Oréal Paris X NEIWAI: It takes boldness to be nude - adobo Magazine Online
L'Oréal and Verily announce first-of-its-kind strategic
Maybelline to pull out of department stores in China, News
10 Chinese homegrown brands to watch in 2022 - Retail in Asia
Campaign Asia
#lingerie Campaign Asia
L'Oréal's Diverse New Ad Campaign Features Hari Nef
Maybelline New York unveils charitable initiative for Chinese New Year, News
L'ORÉAL PARIS launches a Campaign with NATURAL SKIN COLOR
Because the Planet is Worth it: L'Oréal Paris reveals women-focused sustainability programme : Moodie Davitt Report
L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising