Shein: the Success and Paradox behind the Most Popular Online Shopping App, by Roxanne Jiang, Marketing in the Age of Digital

Overtook , Shein is now the most downloaded shopping app in the U.S. since May 2021. Valued at $47 billion for an expected IPO in 2022, its brand story is one you can’t miss. Delving into…

These Crocs Sandals Have Gotten Me The Most Compliments, 56% OFF

These Crocs Sandals Have Gotten Me The Most Compliments, 56% OFF

Microsoft: Piggyback Ride The Viral Marketing With Newsjacking, by Roxanne Jiang, Marketing in the Age of Digital

Shein: the Success and Paradox behind the Most Popular Online Shopping App, by Roxanne Jiang, Marketing in the Age of Digital

Target Audience Review Your UI/UX: A Gen Z Marketer's Take On Online Presence, by Roxanne Jiang, Marketing in the Age of Digital

SK-II: Speaking The Language Of The Youth With Social Media Campaigns, by Roxanne Jiang, Marketing in the Age of Digital

L'Oréal: How Does A Beauty Brand Fit Into A World Of Metaverse, Web 3.0, and NFT?, by Roxanne Jiang, Marketing in the Age of Digital

Roxanne Jiang – Medium

How To: Build Your Personal Brand With Any Personality Test, by Roxanne Jiang, Marketing in the Age of Digital

SK-II: Speaking The Language Of The Youth With Social Media Campaigns, by Roxanne Jiang, Marketing in the Age of Digital

Creating an Urban Middle Class- Social Engineering in Beijing, PDF, China