The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Peloton The Drum
Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover
rebrand The Drum
O'Dwyer's May 2023 PR Firm Rankings Magazine by O'Dwyer's PR
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Peloton Launches New Holiday Campaign to Encourage People to Work
Peloton attempts to find its footing after high-profile blunders
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