How one brand grew revenue and reduced churn through scaled customer  personalisation

How one brand grew revenue and reduced churn through scaled customer personalisation

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Retailers are becoming more skilled at making individual customers feel heard and valued. This is a necessity given the fact that 66% of respondents to a McKinsey survey stated that they expect email marketing messages to be tailored to their needs.

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Alex Rutter on LinkedIn: #strategy #technologyinnovation #cloud

Alex Rutter on LinkedIn: #santadash #buckinghampalace

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