Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Alexandra Kirsch Thompson on LinkedIn: Lululemon adopts unconventional approach to tackle 'dupes' trend

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Alexandra Kirsch Thompson on LinkedIn: Lululemon adopts unconventional approach to tackle 'dupes' trend

Lulu who? A cult brand takes on the booming culture of 'dupes

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