Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
Lululemon signs Peloton content deal and shuts down Mirror connected fitness service - SportsPro
Mirror Mirror On The Wall: Lululemon X Peloton Partnership Not Fairest Of All
Mirror Archives - Athletech News
Lululemon Studio Mirror Community Reacts To Peloton Partnership
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Lululemon, Peloton enter into 5-year partnership
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Mirror Archives - Athletech News
Lululemon and Peloton End Their Feud - WSJ