Sales at John Lewis have been down 44 per cent year-on-year but non-padded bras have risen by 20 per cent. The change is believed to be because of non-curvy celebs such as Cara Delevinge with fewer women wanting a cleavage.
Push-up bras flop as big boobs fall out of fashion - and they're not alone
Fabulous - Fashion, beauty and lifestyle
Fabulous - Fashion, beauty and lifestyle
Push-up bra sales sag as big breasts fall out of fashion
Push-up bras flop as big boobs fall out of fashion - and they're not alone
Fabulous - Fashion, beauty and lifestyle
ian child, All their articles, Page 10
ian child, All their articles, Page 10
Outrageous photos show exactly why you should always check the background before posting them online… and this bunch learnt the hard way