Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

quints bait & tackle Bait and tackle, Broadway shows, Broadway show signs

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Icebreaker (@icebreakernz) on Instagram: “Our home. The Merino Stations spanning more than 4 million acres of Ne…

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77

Pin by Liz Song on animals. Snow lion, Animals, Christmas lettering

Case Study: Icebreaker Merino - Reinventing Wool as a Performance Fiber, by Rob Achten - Core77