What it takes for a brand to be loved and lovable

Consumers expect their love brands to motivate them towards more climate-friendly behaviour.

Theoretical Framework. *Model 1: Brand love conceptualized as Perfect

PDF) You're so lovable: Anthropomorphism and brand love

PDF) You're so lovable: Anthropomorphism and Brand Love

PDF) You're so lovable: Anthropomorphism and brand love

News digest: Slovaks mourn deceased singer Žbirka

News digest: Slovaks mourn deceased singer Žbirka

Consumer strategy helps figure out how to use brand love

Why Loving Yourself Is The Key to Success

Move Your Brand from 'Like' to 'Love

30 Romantic Ways To Express Your Love Through Words & Actions

New! Children's Picture Book----Brand new book written by Lila Heifetz. Order from . - Lake Elsinore, CA Patch

This anthropomorphised brand is so loveable: The role of self-brand integration - ScienceDirect

The Key to Being a 'Loved' Brand by Consumers? Be Culturally Relevant