We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret, and found cheeky displays, custom dressing rooms, and an entire wall made of bras

Dabbling in physical retail may prove helpful as ThirdLove continues to take on larger competitors

Third Love Opens Pop-Up – WWD

We went shopping at Bed Bath & Beyond and saw why the company is

ThirdLove Opens First Store As It Takes on Victoria's Secret: Photos

Third Love Opens Pop-Up – WWD

We went bra shopping at the first store for ThirdLove, the startup

Third Love Opens Pop-Up – WWD

Third Love Opens Pop-Up – WWD

We went bra shopping at the first store for ThirdLove, the startup

Third Love Opens Pop-Up – WWD

Third Love Opens Pop-Up – WWD

We went shopping at Bed Bath & Beyond and saw why the company