America hasn’t produced many luxury companies lately but Lorenzo’s approach – building the main brand and a streetwear label Essentials side-by-side, and ignoring much of the accepted playbook – is bringing big results
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Fear of God is something of an exception as the only American luxury brand to successfully go global in recent years.
How Fear of God became a rare US luxury brand success story: founder Jerry Lorenzo talks taking inspiration from faith, streetwear and DJ culture – and why he skips Paris Fashion Week
The History of Jerry Lorenzo – Feature
Designing the Perfect Language: Jerry Lorenzo on Fear of God, His Footwear Line & F.O.G.
How Jerry Lorenzo's Fear of God Is Reinventing Luxury American Fashion
A Designer Loved By Kanye Wears His Faith On His (Selvedge Denim) Slee
How Designer Jerry Lorenzo Created the Fashion Label Fear of God., by Alan Philips — The Age of Ideas
Jerry Lorenzo Doesn't Want You to Be Afraid of God
Jerry Lorenzo Doesn't Want You to Be Afraid of God
Fear of God's American Luxury Story - WSJ