Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Eddie Bauer changed their logo because Gen Z does not read cursive

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Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic

Apparently Eddie Bauer changed its logo because Gen Z doesn't read cursive. I wonder what brand logo is next to follow this trend.

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Gen-Zers can't read cursive.

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

insigne Design

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

AIGA Dallas Fort Worth

Eddie Bauer changed their logo because Gen Z does not read cursive