Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

Capacious

Lululemon

해연갤 - 룰1루2레몬 뭐냐 존나 인종차별하려고 회사 이름 지은 거였네

Lululemon

Wilson said he picked the name Lululemon because he thought the difficulty Japanese people had pronouncing

What is the meaning behind the Lululemon symbol? - Quora

Japanese Pronouncing Lululemon

Lululemon Name Explained

How Lululemon Dominated the Athleisure Category

Inside Lululemon's Crazy Cult-Like Culture

The History of Lululemon

Lululemon Name Asian International Society of Precision Agriculture