De-influencing is becoming a new anti-trend on TikTok – The Sage

At a time when consumers are being influenced to buy a new, revolutionizing and anti-aging moisturizer, a magic airwrap hair styler, and another pair of UGGs in every corner of various social media platforms, a new de-influencing trend on TikTok blew up with more than 150 million videos under the hashtag #de-influencing.  Content creators on

De-Influencing: Why TikTok Is Suddenly All About What Not To Buy

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Deinfluencing is the newest TikTok Trend and it's a little confusing

TikTok Can't Stay Out of Trouble. There's no such thing as an apolitical…, by Will Oremus

Deinfluencing Is the Anti-Influencer Trend Rich With Paradoxes

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic

TikTok 'deinfluencers' tap into trend for saving money, Social media

Deinfluencers Are Sharing The Things That People Should Stop Buying, And I'm Absolutely Loving It

Why The De-Influencing Trend Is Taking Over TikTok

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic - Digiday

Deinfluencers Are Sharing The Things That People Should Stop Buying, And I'm Absolutely Loving It

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic