Two American entrepreneurs have chalked up a big publicity win for their clothing company with an internet ad. The Instagram spot centres on two key words — hockey butt — and features the shapely rear end of an NHL star.
Dylan Larkin shows off 'hockey butt' in pants ad
CFR Womens High Waist Leggings Workout Butt Lifting Leggings Booty
Sagging pants a target in new cable TV campaign
The struggle is real - Why hockey butts, jeans don't mix - ESPN
KIWI RATA Women Scrunch Butt Yoga Pants High Waist Sport Workout
Getting a butt like Kim Kardashian 'was the worst pain ever
NHL HUT Builder - Player Stat Database
Hockey butt' scores big in marketing campaign for dress pants
Hockey butt' scores big in marketing campaign for dress pants