As Primark reports a surge in annual sales and profits, growth in non-food sales was the lowest since its records began.
It may seem too early for festive songs to endlessly play in stores, but there's a reason why some retailers are taking the risk.
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Primark well stocked for Christmas and won't raise prices -finance
Primark among Christmas retail winners as it reports bumper sales
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Primark reports record Christmas sales
In Primark, no one can hear you scream! Its service is as good as
Primark among Christmas retail winners as it reports bumper sales
Primark's Sales Growth Slows In Christmas Quarter
Primark shopper says beware as people rave over beautiful £48 glittery co-ord outfit - Birmingham Live
Daphne Howland
I&A Mag Dec15 by In and Around Magazine - Issuu
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Christmas returned to the Market Place this weekend